According to Statista, females are the majority of users on TikTok in 2022. They account for 57% of the platform's active users, while males make up just 43%.
Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
That's one big reason TikTok has such a strong pull on young women. A platform favoured for its 'realness', humour, and creative expression, usually in contrast to the tiring 'living my best life' posts on Instagram and 'what I've achieved' updates from friends and family on Facebook.
The social media company's Australian office has today revealed that 8.5 million Australian users are active on the platform every single month. Among them are 350,000 businesses that use TikTok as a marketing tool to reach new an existing audiences.
According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 775 million TikTok users worldwide.
What age is TikTok recommended for? Common Sense recommends the app for age 15+ mainly due to the privacy issues and mature content. TikTok requires that users be at least 13 years old to use the basic TikTok features, although there is a way for younger kids to access the app.
2. What is the Age Limit for TikTok? The minimum age for a TikTok user is 13 years old.
The majority of Australians who use social media are on Facebook in 2023, with 73.8% using the king of platforms in terms of usage. Instagram (55.50%) and Tiktok (41.5%) are just two other sites Australians use to maintain a strong online identity.
54% of TikTok users are female and 46% are male. Roughly 5% of TikTok's global audience are women between 18 and 24 years old. Around 17% of the platform's audience are men between 18 and 24 years old. 55+ year-olds are the smallest group on TikTok, at 1.7%.
As of the latest data (January 2022), the majority of TikTok users are female (57%). And 43% are male.
Worldwide, 51.6% of Instagram's Users are Male
If you look at Instagram's worldwide audience, you'll also find that a majority of its users are male. 51.6% of users are male, while 48.4% are female. If you look at just the United States, 56% of Instagram's users are female, and only 44% are male.
What does 69 mean? If sex was a number, it'd be 69. 69 is slang for when two partners arrange their bodies to perform oral sex on one another at the same time in a way said to look like the number 69.
“We regularly educate creators about our policies because it takes a village to create a space where everyone feels welcome and safe.” The 18+ filter is not the only tactic TikTok is employing as it attempts to make its For You Feeds safe for viewers of all ages.
TikTok remains teens' most favored social media platform so far in 2023, though its favorability fell one percentage point from the fall of 2022 with a 37% share, according to Piper Sandler's Spring 2023 Taking Stock with Teens survey. Behind TikTok is Snap (27%) and Instagram (23%).
What age group uses social media the most in Australia? Unsurprisingly, social media usage is highest among adolescents and young adults aged 14-24. It is estimated that young men spend 528 minutes a week on social media [1] , while young women spend considerably more time at 822 minutes each week.
Surveys suggest that 90% of teenagers use social media.
Completing the top 10 of Australia's most popular TikTok accounts is AnZu Bhandari. Born and raised in Sydney, her infectious dance, lip-syncing and workout videos have made her one of the go-to profiles in Australia.
This is our list of 20 Australian content creators on TikTok with the most influence: #1 Sarah Magusara (@sarahmagusara) #2 How Ridiculous (@howridiculous) #3 Mocha Pom (@mochapom)
SARAH MAGUSARA
Sarah's dancing choreographies are one of the most popular on TikTok. She is from the Gold Coast, Australia.
TikTok is fighting to stay alive in the United States as pressure builds in Washington to ban the app if its Chinese owners don't sell the company. But the wildly popular platform, developed with homegrown Chinese technology, isn't accessible in China.
According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with 116.5 million TikTokers residing there.
The social media platform allows its users to both create and watch short video content, that is primarily 15 seconds in length. People crave micro-entertainment and short bursts of video distraction, this is one of the main reasons for the app's popularity. Content is short, fun and on-trend.