The potential reach of Facebook Ads is 2.11 billion users According to Hootsuite, this reach is 72.5% of their total 2.91 billion monthly active users. The largest Facebook audience in 2021 is men aged between 25 and 34, accounting for 19% of total potential reach.
What are Facebook Ads target audiences? A Facebook audience is the group of people you want to reach with your ad. Facebook creates an opportunity for businesses to choose demographics, locations, and interests of its users so that they can receive the most relevant ads.
Leading social media advertisers in the U.S. 2020
Disney was the largest advertiser on Facebook, Twitter, and Instagram in the United States in 2020, with an estimated ad spend of 311 million U.S. dollars. Procter & Gamble followed with 284.2 million, and Amazon completed the top three with 235.2 million.
In a Q1 2020 study of the Facebook mobile advertising universe in the United States, it was discovered that Disney was the largest advertiser on the platform in the measured period, having amassed approximately 25.7 billion impressions, and an estimated ad spend of 213.6 million U.S. dollars.
Today, three million businesses actively advertise on Facebook. That's three million companies from all over the world, with more than 70% from outside of the US. Each of these businesses has a unique story and mission.
Even after all this time, Facebook continues to be the most popular social media platform. In fact, the Sprout Social Index found that it's the top platform for both consumers and marketers. It's the platform that 71% of consumers and 65% of marketers plan to use the most in 2023.
The wealth research firm said 57 percent of the 1,300 millionaires in the poll responded that they use Facebook, while 41 percent use LinkedIn and 10 percent use Twitter . “The wealthy are using social media at almost the same rates as the nonwealthy,” said George Walper, Spectrem's president.
Questions, images and videos get more engagement than any other type of post.
BOSTON: Facebook founder Mark Zuckerberg has become richer than Google founders Sergey Brin and Larry Page, thanks to GSV Capital Corp's stake buy which values the popular social networking site at about USD 70 billion.
Largest Meta advertisers in the U.S. 2018-2022
Between November 2018 and April 2022, Mike Bloomberg 2020, Inc. was the largest Meta advertiser in the United States, with a spending of 63.33 million U.S. dollars. Trump Make America Great Again Committee ranked second, with an expenditure of 58.27 million.
Micro-target your exact audiences
In fact one of the main benefits of advertising on Facebook is that the platform is very data rich. You can micro-target the audiences that are best for your business. Facebook has a meticulous level of detail that lets you narrow down the demographic for every ad you run.
Facebook has a broader audience base compared to Instagram. Although the platform targets both the young and the elderly, it's more popular among slightly older people. Recent statistics reveal that 31% of Facebook's users are between the ages of 25 and 34.
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
To access audience insights:
Make sure you have selected Facebook as your platform at the top of your dashboard. Click Insights. Under Pages, click Audience. Choose the Pages you want to see insights from.
Cristiano Ronaldo is currently the most-followed individual on Facebook, with over 162 million followers.
Top uses of Facebook
As many as 70.6% of users on Facebook say they use the platform to chat with their loved ones, and 63.6% of them share media, whether that's on their own profiles or elsewhere. This is followed by keeping informed.
SEI surveyed 46 wealthy individuals with more than $5 million in investible assets. Of those surveyed that use social media, 50 percent said they use Facebook. Thirty-seven percent of respondents said they visit YouTube, while just under 35 percent use LinkedIn.
That makes him the fourth-richest person in the world, according to Forbes' estimates, surpassing Zuckerberg, who has a net worth of $100.6 billion.
Here's what the latest data tell us: Number of Facebook users in the world (monthly active users): 2.989 billion (April 2023) Number of people who use Facebook each day (DAU): 2.037 billion (April 2023) Share of Facebook's monthly active users who log in each day: 68% (April 2023)
The active user drop isn't as bad as it sounds.
At that rate of decline, it would take more than 900 years for Facebook to be used by no one.