The average Louis Vuitton consumer is a high-level & social-class individual who is fashion-conscious. Possessing Louis Vuitton merchandise confers a high social prestige.
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes.
Personalization and Customization: Offering personalized and customized products can help Louis Vuitton differentiate itself from competitors and provide a unique selling point for its customers. The brand can create a more memorable and exclusive experience by allowing customers to personalize their products.
Louis Vuitton's distribution strategy is highly selective, with products only available through the brand's exclusive stores, flagship locations, and select authorized retailers. This limited availability further enhances the brand's exclusivity and ensures a consistent, high-quality shopping experience for customers.
The company creates innovative, elegant, and practical modern products of high-quality and is a leader of luxury luggage as an exclusive line. The brand positioning as a prestige and style statement adds to LV's image a dimension of elegance, practicality, luxurious- ness, desirability, stylishness, and high-quality.
Targeting of Louis Vuitton
The average Louis Vuitton consumer is a high-level & social-class individual who is fashion-conscious. Possessing Louis Vuitton merchandise confers a high social prestige. Louis Vuitton places a premium on the material's quality, as well as the designs and craftsmanship of its goods.
Louis Vuitton segments the market demographically based on age, sex, and disposable income. Specifically, Louis Vuitton targets women aged 18-54 with high annual incomes of $75,000 plus, constituting high disposable income. Louis Vuitton segments consumers by usage; specifically targeting heavy users.
louisvuitton.com's top 5 competitors in May 2023 are: chanel.com, gucci.com, prada.com, hermes.com, and more.
Weak online presence and online sales. Louis Vuitton has quite limited channels of distribution. They make sales only through stores.
Strong brand image − Louis Vuitton has built a strong brand image and reputation, which has helped the company attract new customers and retain its existing ones. The brand is associated with luxury, quality, and craftsmanship, and these positive associations have been key to its success.
By far, the biggest audience for luxury brands is the audience between the age of 25-44 years.
Explore the collection via link in bio. #Zendaya and the Capucines. Take a glance behind the scenes with #LouisVuitton House Ambassador Zendaya, from the new #LVCapucines campaign, shot on the Côte d'Azur against the backdrop of the renowned E-1027 house, designed by architect Eileen Gray.
1. Monogram Canvas Pochette Clefs. One of the least expensive Louis Vuitton items on the market is this small pochette clefs bag. Although it's not strictly speaking a bag, it is the perfect, iconic Louis Vuitton accessory.
Which Louis Vuitton print is the most popular? Instantly recognizable, the classic monogram print on canvas remains the most popular Louis Vuitton print. True to the iconic brand's heritage, the signature print pays homage to the historical significance of the timeless design.
Louis Vuitton's top 10 position also means it clearly leads the Luxury ranking, while Nike tops the Apparel list with a 31% increase in its brand value to $109.6 billion.
What is this? Generally, Prada has higher prices than Louis Vuitton. LV's canvas prices are still relatively affordable when talking about luxury goods. However, Prada does have a lower price point for their nylon bags.
Louis Vuitton is known for its signature LV Monogram design, which features on many of its products, and for its commitment to craftsmanship and quality. The brand is also known for its high level of exclusivity, only selling its products through its own channels, including its company-owned boutiques and website.
It is generally reserved for clientele who are frequent shoppers, who have a healthy and regular spending profile, have an excellent relationship with their Sales Associate and/or store manager, and are loyal to that brand.
Demographic: Middle-age 18-50, annual income level of $100,000 or higher. Variables such as age and income level are important because they are easily indentifiable and linked to one another. Psychographic: Self-concept: see themselves as affluent individuals; Chanel is a fashion commodity that represents status.
Louis Vuitton is a luxury brand. Luxury means exclusivity. As a luxury brand, Louis Vuitton never hosts any sales. You can either afford a Louis Vuitton bag or you don't.
The actor stars in a glamorous campaign shot in the south of France. Zendaya has been announced as the new ambassador for luxury French fashion label Louis Vuitton.
Those who are rich or (upper) middle class enjoy the lifestyle represented by Gucci. Gucci is suitable for those who want to be considered fashionable and luxurious.
Zendaya is officially the newest member of the House of Vuitton and will be the face of the iconic fashion brand's Capucines bag.