And so for the demographic of rare beauty's website, majority is female, 72% is female, 27% is male. There's also a general skewed age distribution to younger adults, 18-34, but there is a larger age range value. So it's just showing who really interacts with this type of brand.
Our Mission
We believe in the beauty of imperfections. We champion authenticity and positivity. We lead with transparency to build trust. We believe there is power in being vulnerable.
TikTok is the brand's focus social platform
Having no hold-backs, Rare Beauty went all in with its TikTok marketing endeavors and, sooner rather than later, understood and started creating content aligned with the platform's audience's request for authenticity.
As such, only a handful of beauty brands have crossed the million-follower threshold on TikTok. Among them are Rare Beauty (1.2 million followers), Too Faced (1.1 million followers) and Kaja Beauty (1.7 million followers). It's not shocking that all three brands offer makeup product specifically.
Milk Makeup Matte Cream Bronzer Stick
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Rare Beauty Was The Fastest-growing Beauty Brand on Instagram and TikTok In February. Data from digital marketing agency Stylophane indicated Rare Beauty and Fenty Beauty were the top two beauty brands in February by Instagram and TikTok follower growth.
Selena Gomez: Rare Beauty
Gomez launched the brand during the global pandemic in 2020 and, just a year later, she had already raked in US$60 million in revenue, reports Nylon.
Cruelty Free & Vegan | Certified by PETA's Global Beauty Without Bunnies. Made with love for animals: We are free of animal-derived ingredients or animal byproducts, and never test on animals (nor do we ask others to test on our behalf).
Rare Beauty is cruelty-free, vegan, paraben-free, suitable for sensitive skin, dermatologists tested, and non-comedogenic.
Unsurprisingly, the runner up and third place celeb beauty brands were that of Kylie Jenner's Kylie Cosmetics and Selena Gomez's Rare Beauty, respectively. Kylie Cosmetics came in at a close second with an overall ranking of 9.64/10 and Rare Beauty following close behind with an 8.97/10.
We were always under the notion that this was going to be also about mental health and creating a safe place for people to connect." She also emphasized that her "main purpose when I started Rare Beauty was to break down the unrealistic standards of beauty we see in society today", motivated by the "pressure on us to ...
Rare Beauty was an instant success, with a revenue of $60 Million within five months of hitting the market, as per 440 Industries. As revenue grew, Rare Beauty expanded its presence to the Middle East, Europe, and Southeast Asia. It was also launched in the UK in 2022 in collaboration with Space.
YouTube: most subscribed beauty content creators 2023. As of February 2023, Sandra Cires Art was the most subscribed beauty content creator on the video platform with over 16 million subscribers to the channel. Beauty and makeup creators Jeffree Star ranked second, with approximately 16 million subscribers.
e.l.f. e.l.f. is not only the leading cosmetics brand among U.S. Gen Z but also one of the most popular in the whole country. In fact, in 2022, brand awareness of e.l.f. was measured at 74 percent among American beauty shoppers.
United States: Top 5 Beauty online stores
Sephora.com is the online shop with the highest eCommerce net sales that is selling products in the Beauty e-commerce market in the U.S., with a revenue of US$2,592 million in 2022 generated in the U.S., followed by ulta.com with US$2,059 million.
The products range from $5 for a refillable 100-pack of blotting paper sheets to $29 for a foundation, making it on the affordable-to-average end of brands sold at Sephora.
Fenty Beauty, founded by Rihanna, has an annual revenue of $582.8 billion and 12 million Instagram followers, making it the world's most successful celebrity beauty brand, according to Cosmetify.
Because “clean" beauty lacks a regulatory definition by the Food and Drug Administration, we chose not to market our brand as "clean." But rest assured, our products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety—you have our word.
So, is it skin friendly? The short answer is yes! Rare Beauty foundation is a good choice for acne-prone and sensitive skin. This foundation passes the cosDNA test, meaning its ingredients don't tend to clog pores or cause irritation.