Men's preference for blondes may be due to evolutionary reasons. In cavemen times, hair colour was seen as a good way to pick a potential partner. Because our hair tends to darken with age, women with naturally lighter hair are younger and so were seen to be more fertile.
Caucasian blondes are usually slightly higher in oestrogen than brunettes and are likely to exhibit other infantile sexually selected traits (indicating low levels of testosterone) that are considered desirable by males, for example finer facial features, smaller nose, smaller jaw, pointed chin, narrow shoulders, ...
Take this 2011 study from dating app Badoo, for example. A couple of thousand UK men were polled and 33.1% of them revealed they found brunettes more attractive than blondes. Though 29.5% found blondes more attractive, brown-haired beauties still edged ahead of the pack.
According to a survey of 1,000 men, 54 percent would prefer a brunette as their wife, 16 percent prefer a blond, and 30 percent have no preference. Apparently, redheads were left out of this survey, but don't fret you fiery-maned ladies—it's probably best to be left out of this nonsense.
Lots of gentlemen still prefer blondes — and scientists with too much time on their hands have discovered why: They're in relatively short supply. Natural blondes, as opposed to the legions of “bottle blondes'' who use dye, need 200 genes to create the color, the Sunday Times of London reports.
Dr. Piotr Sorokowski set up an experimental study exploring male hair color preference. The results of his research showed males did, generally, rate pictures of blonde hair as “more youthful,” and also maintained a preference for these women with regard to overall attractiveness.
It is thought that Palaeolithic hunters chose blondes because they stood out from their rivals and were more likely to be healthy. Many women who are blonde go darker as they age, so blonde hair is also viewed as an indicator of youth, and sexual vitality.
Men prefer a woman who can stay calm and relaxed. Beauty is more than make-up and a fancy haircut. Men find women more attractive when they are neat and clean. Men find women who smell nice, who have clean hair and hydrated skin more attractive than a face perfectly covered in makeup.
By presenting pictures of the same woman with different dye hair colors, the researchers found that out of the population analyzed, 67 percent of men preferred the woman with brunette hair and 71 percent of women chose the man with brunette hair.
An academic study has found that women with fair hair are more aggressive and confident than brunettes or redheads. This is because blondes attract more attention than other women as they are generally viewed by men as more attractive and so are used to getting their own way, the researchers claim.
Most women think brunette hair is the sexiest, as 25% of those polled favoured this option. Womens' second preference is blonde, which was voted as the sexiest hair colour by 19.6% of women. Again, red took third spot, accounting for 11.8% of womens' votes.
Both lighter brown hair and lighter blonde hair are seen as more attractive than darker or black hair. Lighter hair increases men's ratings for youth, health and attractiveness in a woman. On the negative side, though, lighter hair was linked to worse parenting skills by men.
Why do blondes not age well? Lighter features typically indicate a paler skin tone, which—as previously noted—is more prone to sun damage (the number-one risk factor for fast-tracked aging.) “Having less melanin in your skin may also predispose you to premature aging due to photodamage,” says Dr. Preminger.
The international scientific team found a total of 124 genes that play a major role in determining human hair colour and, unexpectedly, discovered that women were twice as likely to be naturally blonde than men. In comparison, they also revealed that men were three times as likely as women to have black hair.
In general, blonde hair has the reputation of being more feminine because of its representation in fables, stories, fairy tales, and films. Blonde hair has historically been linked to a wide range of female movie stars, fairy tale princesses, and famous women.
The psychology of being blond, according to Peter Frost, an anthropologist at Laval University in Quebec City, is mostly associated with a human desire to be unique and therefore attract mates. Given its roots in seeking male attention, blond hair has become extremely sexualized in and by the media.
According to the study, 27 percent of males chose the blonde photo of the woman to be the most attractive, while 23 precent of women similarly preferred the blonde hair. Red hair was deemed least attractive by both groups, however.
While men were 1.4 times more likely than women to wish their partner had a different eye color, both genders favored blue eyes. Surprisingly, green, brown, and hazel were more preferred on a partner than gray eyes which respondents had previously considered the most attractive.
Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.
Nothing attracts more to a man than a woman with a high self-esteem. A confident woman is independent and can tackle any situation in her life. Even in the long run, the guy can depend on his partner and feel secured.
A woman with her own sense of self, sense of beauty, sense of style, ideas, ambitions and opinions can drive a man wild with curiosity and intrigue.
A truly irresistible woman is honest about what she wants and the way she lives her life. Be forthright about your actual interests and personality quirks (even if you're embarrassed about some of them). People like being around someone that's honest about who they are.
The study found that the average IQ of blondes was actually slightly higher than those with other hair colors, but that finding isn't statistically significant, said Zagorsky, who works in the university's Center for Human Resource Research (CHRR).
The urge to be blonde may also be driven by deep evolutionary history beginning many millennia ago when light shades first appeared on women's manes, allowing them to turn the heads of potential mates. "The more common a hair color becomes, the less often it is preferred," Frost said. "It's a kind of novelty effect.
The Journal of Social Psychology reports that men find light-haired women more attractive than brunettes.