However, the biggest success factor of Spotify is that it restored freedom and access to the users. One has access to every song he/she aspires to listen to, and one does not have to pay for it. Spotify's unique selling point was that it provided the same service that
Spotify lets you access a massive and ever-growing library of audio (and video) content basically wherever you are in the world, as long as you have an internet connection. You can also download tracks, albums and other content for listening offline too. Spotify is wonderfully multi-device capable too.
Comprehensive catalog = universal listening options
Spotify offers more than 35 million songs, meaning that virtually every genre and region is covered in terms of music preferences. You could listen to music nonstop for your entire life and never even come close to scratching the surface of what's out there.
However, Spotify has the edge over Apple Music as it's available on more platforms, from Linux to smart TV OSes, game consoles, smart speakers, and more. As an early player in the industry, you're more likely to find Spotify on a certain platform than Apple Music which was mainly exclusive to Apple devices.
Spotify has built a competitive advantage in the music streaming industry by providing personalized playlists and music recommendations to its listeners. Spotify can sustain this competitive advantage through its strong brand name, agile organizational architecture, the volume of user data, and proprietary algorithms.
Spotify for Artists: The Best Way to Gain Followers. Spotify is more than just a music service that pays out royalties when someone plays your track; it's a platform where music fans go to find new artists to love. When you put your tracks on Spotify, your fans can find your music from a number of paths, including by…
User demographics: Most Spotify users worldwide are aged 18 to 34, accounting for approximately 62% of Spotify's active user base. This is also true in the United States, where people aged 18 to 34 account for 55% of all Spotify users. There are more male users in the US, accounting for 56%, while 44% are female users.
It's about more than just money.
Spotify comparison because the latter offers “much better” features for artists, including features like a Shopify integration for merch, smart links, and more. Apple Music “is still far, far, far behind Spotify for artists,” concludes L. Dre.
Unlike Apple Music, Spotify comes with a free, ad-supported plan. With this, you can listen to everything in Spotify's content library. On-demand playback is somewhat restricted, though. This means you can only listen to some playlists in shuffle mode.
Australian Experience
In 2020, independent researcher Roy Morgan estimated there were 12.7 million music streaming users and Spotify had the biggest market share with 8 million.
Believe it or not, the oldest song on Spotify is actually the oldest song in the world. Titled "The Hymn Of Ugarit," the track is a modern recording by Al-Pha-X of what is the oldest known piece of music ever discovered. The song dates back to 14th century B.C.E. and was discovered on a clay tablet in the 1950s.
If you're looking for a short opinion, then YES. Spotify Premium is worth it if you're a music fan and frequently listen to songs every month. The monthly money you spend on Spotify will be worth it when you can play your favourite tracks without ads and limitations.
User growth. In March 2011, Spotify announced a customer base of 1 million paying subscribers across Europe, and by September 2011, the number of paying subscribers had doubled to two million. In August 2012, Time reported 15 million active users, four million being paying Spotify subscribers.
Spotify's Net Promoter Score (NPS) is a 53 with 67% Promoters, 19% Passives, and 14% Detractors. Net Promoter Score tracks whether Spotify's customers would recommend using the product based on a scale of -100 to 100.
The average price per stream is $0.004. $4 for every 1,000 streams. $4000 for each million streams.
Verdict. Overall, Spotify and Apple Music offer similar services. They're priced similarly, and have roughly the same-sized catalogue. The main benefits Apple Music has are audio quality, with lossless resolutions and Spatial Audio supported on the platform, and live radio.
"Blinding Lights" by the Weeknd is the most-streamed song on Spotify, with over 3.7 billion streams.
The following list contains the most-streamed artists on the audio streaming platform Spotify. As of July 2023, Canadian rapper Drake is the most-streamed artist of all time on Spotify, while American singer-songwriter Taylor Swift is the most-streamed female artist.
Spotify has approximately 365 million monthly active users in over 180 countries in the world. Despite the extensive global coverage, there are some countries where you can't access Spotify, including China, Ethiopia, Libya, Somalia, Sudan, Iran, Iraq, Myanmar, Cuba and Venezuela.
Allegations of unfair artist compensation. Spotify, together with the music streaming industry in general, faces criticism from some artists and producers, claiming they are being unfairly compensated for their work as music sales decline and music streaming increases.
Music helps us combat too much screen time
And 69% of Gen Z and millennial Spotify users agreed that audio acted as a soundtrack to their daily lives.
Spotify pays artists between $0.003 - $0.005 per stream on average. That works out as an approx revenue split of 70/30 - so that's 70% to the artist/rights holders and 30% to Spotify.