Quality. YSL is known for its mostly lambskin, buttery leather and great quality. Take a look at one of its bestsellers: the Loulou – even without touching it, you can see how buttery soft its leather is. Saint Laurent's hardware and stitching are also top notch.
Yves Saint Laurent, in full Yves Henri Donat Mathieu-Saint Laurent, (born August 1, 1936, Oran, Algeria—died June 1, 2008, Paris, France), French fashion designer noted for his popularization of women's trousers for all occasions.
Yves Saint Laurent SAS (/ˌiːv ˌsæ̃ lɔːˈrɒ̃/, also UK: /- lɒˈ-/, US: /- loʊˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ( listen)), also known as Saint Laurent and YSL, is a French luxury fashion house founded in 1962 by Yves Saint Laurent and his partner, Pierre Bergé.
Perhaps Yves Saint Laurent's most iconic piece is the smoking tuxedo, which shook up the entire fashion world in the 1960s. Le Smoking, the sharply tailored, all-black tuxedo, remains the signature style that defines Yves Saint Laurent's impact on fashion.
The fashion brand's latest campaign is causing a lot of controversy. Yves Saint Laurent has been asked to change its new autumn/winter 2017 advert campaign by the French advertising watchdog on the grounds that it is “degrading” to women.
The audacity, after snitching to the police, Lil Woody, member of YSL gang and 11yr informant, low key checks to see if his homie, in the other interrogation room, snitched… by asking “are you going to jail?”
Rappers Lil Duke and Slimelife Shawty both reportedly plead guilty to conspiracy to violate Georgia's RICO Act after admitting their membership in YSL. Both artists were released from custody after having their sentences commuted to time served.
Consumer Analysis and Branding Positioning
Saint Laurent is positioned in the high-end luxury market and serves fashion-conscious consumers. The main consumer group is the rich with high purchasing power over the age of 25.
Do YSL bags hold their value? Yes, YSL is one of the fashion labels that hold their value. Classic seasonless styles like the Loulou and Sac de Jour bags have a good resale value.
1999: Yves Saint Laurent – The fashion house, founded in 1961 by Yves Saint Laurent and his partner, Pierre Berge, was acquired by the Gucci Group in 1999. The Gucci Group purchased Sanofi Beaute, owner of the Yves Saint Laurent brand, from PPR, which had purchased it 5 years earlier, for about $1 billion.
But to be specific, Chanel is more exclusive, has a better resale value, but it's much more expensive than YSL. If you want a cheaper luxury option with daring designs and still an okay resale value, YSL is the way to go.
The price tag for Louis Vuitton goods is higher, and it doesn't depend on the type of product. YSL is more affordable for a wider audience. When it comes to choosing bags, even a lower cost can't put fashionistas off from legendary Louis Vuitton accessories.
Yes, YSL bags and accessories are indeed cheaper in Europe, including Paris. On average, an Saint Laurent handbag is at least 20% cheaper in Europe. This is just taking into account the retail price, not the VAT refund, which means the prices in Paris would be even lower for an American tourist.
Exclusivity. High demands for YSL items contribute to their high pricing. The company's fashion items are in short supply because they are high-end and exclusive. They need to increase prices often to maintain scarcity and exclusivity.
At 88 years of age, king of Italian couture Giorgio Armani is the world's richest fashion designer with a net worth of $11.5 billion, according to the Forbes 2023 World Billionaires List.
Saint Laurent comes back
The storied house of Yves Saint Laurent famously said it was renouncing the Paris Fashion Week calendar. But on Tuesday it changed its mind, coming back on the first major day of shows.
Elf-Sanofi Sells Yves Saint Laurent to the Groupe Pinault-Printemps-Redoute. Just five years after buying the Groupe Yves Saint Laurent, Sanofi sold it to Gucci, a subsidiary of the Groupe Pinault-Printemps-Redoute (now Kering).
The company promises 12 hours of unending freshness for summer rejuvenating that lasts and lasts...
Danielle Marsh, a part of viral K-pop group NewJeans, is announced to be the newest ambassador of YSL Beauty.
YSL brand is a high-fashion house founded by Yves Saint Laurent – one of the most celebrated fashion designers of the 20th century. His authentic and seductive style has gained immense popularity among the true fashion lovers, who consider him the most influential European fashion designer of the modern era.
Target Market Saint Laurent is positioned in the luxury premium market to serve fashion-conscious, independent and strongmined consumers. Demographically, they are upper class male and female shoppers aged between 20 and 40, who usually have high income and high education levels.
Its artists include Gunna, Lil Keed and more. Several contemporary artists, including Future, Lil Uzi Vert, Playboi Carti, Lil Baby, Lil Gotit, NAV, Travis Scott, and Slimelife Shawty have expressed allegiance to YSL, but are not contractually signed.
In the end, the judge showed no mercy when she sentenced Myrick to life in prison without parole, three consecutive life sentences and another consecutive five years. Prior to his sentencing, Myrick was named in the 88-page indictment against Young Thug, Gunna and their other YSL associates.
Two alleged YSL gang members in the sweeping RICO case rejected guilty pleas in court on Thursday, while an eighth associate has accepted a deal. Per the Law & Crime Nertwork, two men named in the RICO indictment denied to take plea deals much to the surprise of the judge on the case.