You can use it as your regular shampoo, or you can wait until you see brassy tones to use purple shampoo. It's up to you. Tip: if you prefer a warmer blonde, you can use every other wash or every third wash, swapping with your go-to non-purple shampoo.
How Often Should I Use Purple Shampoo? Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week.
Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
To use purple shampoo; Wet hair. Lather the purple shampoo on your hair. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes.
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.
Does Purple Shampoo Make Your Hair Lighter? Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening.
Yes. You can use purple shampoo on brown hair. If you have highlights, a balayage, or an ombré of a lighter shade, such as blonde, platinum blonde, or any other light hair color, a purple shampoo can help maintain the highlights.
A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It's easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!
What Is Purple Shampoo? Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.
Some blondes swear by locking in the purple toning with a purple conditioner. However, as the purple shampoo does most of the work, we think it's OK to use any conditioner you like. After rinsing, try a deep moisturizing hair mask to soften your hair, and smooth frizz. This is essential if you have bleached hair.
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
Purple shampoo is the perfect product for anyone looking to maintain their vibrant, fresh from the salon, lightened hair for weeks. That said, purple shampoo on its own, isn't a lightener or hair dye. So it can't darken your hair or make it any lighter.
OK, so what is the best way to use purple shampoo? Well, for starters, you want to apply it on completely wet hair. (Note: If you have especially dry or brittle ends, we'd also recommend putting a tiny amount of conditioner on just the tips to prevent them from absorbing too much pigment.)
Purple shampoo neutralises brassiness but enhances blonde pigmentation. To maintain a silver shade, your shampoo requires a stronger colour neutralisation. Silver shampoo is formulated with deeper purple pigments to target yellow tones in a much stronger way.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
Purple shampoos contain a purple pigment that neutralizes yellow and brassy tones on lighter hair. The primary reason it has a purple color is that, on the color wheel, it is the direct opposite color of yellow. This means that purple and yellow colors will always cancel each other out.
Does purple shampoo work on gray hair? The short answer to this is yes – purple shampoo does work on gray hair. Gray hair can actually turn brassier and yellow more quickly than blonde hair because it clings onto particles found in the air that cause that unwanted discoloration.
Purple shampoo is for those with light hair, salon achieved or natural, such as blonde, platinum, silver / gray, white, or pastel. Because it is made for light colored hair, if you're brunette you wont see any results. But, if you're brunette with blonde highlights it will maintain your highlights color.
Purple shampoo cannot lighten or darken your hair color. However, if you leave your purple shampoo on for too long, you may notice that your hair has a slight violet tone. This is more common with those that have silver and white hair colors rather than warm blondes and slightly darker hues.
Purple shampoo for brown hair is the same product as purple shampoo for blonde hair. The color purple is used because purple sits across orange on the color wheel, so purple hair treatments will neutralize any brassy hair tones and help your strands look fresh.
myth 2: purple shampoo will dye my hair purple
When used correctly, purple shampoo will not turn your hair purple, but will instead color correct and neutralize any unwanted brassy tones. If a toning product is left on too long, that is when you will see hair starting to turn purple.
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”