According to a Stanford University study from 2016, the chances of going viral are one in a million. However, trending platforms like TikTok offer more opportunities for brands to go viral on social. But there are no quick hacks to produce a viral video.
In a 2016 study by Standford University, researchers found that the chances of going viral were roughly one in a million. While that may seem like a long shot, with the right approach, it's not impossible to make your videos go viral among a targeted audience.
Going viral on social media is easier said than done. It takes time, effort, and willingness to experiment. Unless you're extremely lucky and achieve overnight success, you'll need to put the work in.
Some videos can go viral shortly after posting, but many don't go viral until days or weeks later. Large accounts may see more of their videos going viral faster based on getting engagement from their followers.
You want to know what people think of you, and you will share products that help you do that. You also want to feel positive and uplifted. Upworthy, for example, went viral because it helped people feel good about who they were and validated their positive views of themselves and the world.
The good news is that due to TikTok's unique algorithm, just about anybody can go viral on the platform—even a brand new account with zero followers.
“There's no established number, but any video with over 1 million views is likely to have some element of virality contribute to the view number (over and above paid views).” But, while it's likely that videos with over 1 million views have benefitted from some form of a viral spike, that's not always the case.
To recap, a video normally becomes viral when it gets five million or more views in a week or less. Getting your video content to go viral is one of the best things you can do as a video marketer and creator. And it's one of the best ways to spread brand awareness of your business or attract new customers and clients.
On TikTok, anything can go viral (even a video of cutting an avocado) and if you niche down too early, you're pigeonholing yourself into one audience on TikTok. I'd suggest making a variety of content when you start out, playing around with different formats and topics.
Exit the App After Posting. One hack that doesn't get mentioned often enough is getting off the app right after you've posted. TikTok wants you to use the app, and when it notices that you're gone for a while, it's going to try and get your attention by sending you notifications.
Generally, you need at least 100,000 likes to go viral on Instagram. However, there are a few exceptions. For example, if you have a large and engaged following, you may be able to go viral with fewer than 100,000 likes. But in most cases, you'll need at least 100,000 likes to reach a significant number of people.
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands. For example, you might consider a post to go viral if it crosses 10,000 views.
If you go viral, audiences are watching because of a specific piece of content. If you continue to create content that is similar to the viral content, whether that's through a series (part 1, part 2 etc.), similar keywords, title usage, or thumbnail elements, you can build a consistent, loyal, and engaged following.
When it comes to going viral, there's not much competition. TikTok is the clear winner. While our brand finds it beneficial to post to all three, we typically tend to get the highest overall views for our audience size from TikTok.
To be “viral” on social media means that a piece of content, such as a post, video, or image, has become extremely popular and is being shared by a large number of people on various social media platforms.
Today, “going viral” means sharing something via email or social media that spreads quickly to millions of people online. The term “viral video” didn't come around until 2009. It was first used to describe the video “David after Dentist.” Viral videos can turn people into Internet celebrities overnight.
Views. If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
TikTok videos can go viral days, even weeks, after they've been posted. So, there's a good chance that with a consistent posting cadence, one of your videos will land a spot on the For You page.
How many views on TikTok is viral? Typically TikTok will show your videos to 500-600 viewers. If you get views from 70% of that audience, your video is rated as viral.
A good starting point is seeking an answer to the question, how many views is viral on TikTok? While there is no precise number when it comes to viral content, as a general rule, around 250,000 views will take your content into the realms of mildly viral.
Is 700 views on TikTok good? It depends. If you're a brand new account just starting out with little to no content, and very few followers, 700 views is pretty decent. While it is by no means viral, it means that TikTok sees your content as valuable enough to share with hundreds of users.
– A TikTok video with a million views is considered to be viral. To create a viral video, TikTok creators should post regularly, cover trending topics, promote heavily on other platforms, use relevant hashtags, and utilize popular sounds.
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands. For example, you might consider a post to go viral if it crosses 10,000 views.
One question that many content creators have is whether or not it is too late to grow on TikTok. The short answer is no, it is not too late to grow on the platform.