While it won't actually change the colour of your hair, it addresses the tone and nixes the brassiness. It's basically your at-home toner for blondes.
Since purple shampoo dispenses violet pigment into the hair, it is technically considered a toner—similarly to hair glosses and demi-permanent hair color.
Purple shampoo acts as a toner to get rid of brassy tones and return your hair to a cooler, salon-fresh blonde. Using purple shampoo is a key step in helping dyed blonde hair look vibrant and fresh. Purple shampoo acts as a toner to get rid of brassy tones and return your hair to a cooler, salon-fresh blonde.
Is purple shampoo a toner? Any product that dispenses pigment to adjust hair tone can be considered a toner, and that includes purple shampoo. Its pigments work to neutralize brass.
Purple shampoo is an excellent toning hair care product that carries out violet pigments to neutralize unwanted brassy, yellow, and orange tones in the hair and keeps color lasting for longer.
Unless you have white hair or gray hair, you shouldn't leave the purple shampoo on for longer than 15 minutes at a time. If you're already leaving the shampoo on for less than 15 minutes and you're noticing a purple tone, then try leaving the product on for even less time.
Leave on for 1-3 minutes, depending on your brassiness level and desired result. Conditioner: Follow up with our Colour Protect Purple Conditioner to simultaneously nourish and tone your hair.
Purple shampoo works the same way to eliminate brassiness on brown hair as it does on blonde. It helps to prevent color fade, while emphasizing shine, keeping brown hair vibrant and rich. Using purple shampoo on brown hair regularly will take out any unwanted warm tones in your strands.
How Often Should I Use Purple Shampoo? Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
myth 2: purple shampoo will dye my hair purple
When used correctly, purple shampoo will not turn your hair purple, but will instead color correct and neutralize any unwanted brassy tones.
Start by leaving it on for 2-3 minutes:
Depending your level of brassiness, 2-3 minutes should be enough time for the shampoo to do its work. After the time has passed, rinse thoroughly with cool water.
Chances are you're familiar with purple shampoo by now. If your hair is on the yellowish, orange end of the spectrum, purple shampoo will fix it. Like blue shampoo, purple shampoo is another at-home option with color pigments that's formulated to neutralize brassy yellow and orange tones in color-treated hair.
A salon toner is more pigmented and the results will last longer than an at-home toning product like a purple shampoo.
The reason purple shampoo works is that purple is opposite yellow on the color wheel, so the purple pigments in the shampoo cancel out the yellow tones, leaving hair looking brighter and cooler in tone.
If your hair is orange, you'll need a blue toner. Try a blue shampoo to tone the brassiness and get rid of the orange. This color toner is commonly needed for darker hair.
A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It's easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!
Your first time, leave the formula on for the lowest amount of time the bottle recommends. Finish With a Rich Conditioner: Purple shampoos can be drying, so be sure to rinse thoroughly and follow up with a luxurious, moisturizing conditioner or hair mask.
Purple shampoo neutralises brassiness but enhances blonde pigmentation. To maintain a silver shade, your shampoo requires a stronger colour neutralisation. Silver shampoo is formulated with deeper purple pigments to target yellow tones in a much stronger way.
Blue shampoos are designed to counteract orange tones in brunette hair, while purple shampoos are used to banish brass in blonde hair. If you make the leap from brunette to blonde hair, make sure to switch to a purple shampoo to counteract the yellow tones that often appear in color-treated blonde hair.
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
Answer: Once your hair has been wet down and shampooed with a regular sulphate free shampoo to cleanse it, my advice would be to step out of the shower and strategically concentrate on applying the purple shampoo to the brassier (yellow) parts of the hair.
Purple shampoo should be applied in the shower or during a hair wash. While your hair is wet, apply the shampoo and lather it onto your hair. The amount of shampoo that you use will vary depending on your choice of product and how brassy your hair is looking.
Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner. Keep out of reach of children. Wear suitable gloves.