According to the American Beverage Association, Americans today are consuming about the same amount of soda as they were in 1986 — lead to energy drink sales growing rapidly. The largest energy drink companies are Red Bull GmbH,
Red Bull. Red Bull takes the top spot on the list of the top-selling energy drink brands. The brand started in Austria in 1987 and has reigned supreme in the energy drink market. Today, Red Bull sells over 7 billion cans worldwide per year.
With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022.
Red Bull continues to dominate as the energy drink leader, with Monster (original) being the second most popular drink. The Red Bull Summer edition made an appearance at number 5 in 2021 (replacing Monster ultra).
Leading energy drink brands in the U.S. 2022 based on sales
In that year, the leading energy drink brand in the United States was Red Bull, based on generated sales of about 6.85 billion U.S. dollars. Energy drinks belong to the non-alcoholic beverage category.
Red Bull's brand is ranked #38 in the list of Global Top 100 Brands, as rated by customers of Red Bull. The Coca-Cola Company's brand is ranked #55 in the list of Global Top 100 Brands, as rated by customers of The Coca-Cola Company. Their current market cap is $215.34B.
Red Bull's competitors include VEZLON, MIIND, Doubdle, Fizix. Red Bull ranks 1st among 6 competitors.
But despite what people assume, Monster Energy is not owned by Red Bull and the two have never had any connection to each other. Besides both of them being popular in the world of energy drinks and having been made into successful brands, the two companies have nothing to do with one another.
Question: How much is Red Bull worth now? Answer: According to research by 'Statista', Red Bull's brand value was USD 18.5 billion dollars in 2022.
Chalerm Yoovidhya is the eldest son of Chaleo Yoovidhya, the originator of Krating Daeng and co-creator of the Red Bull brands of energy drinks.
More than half of the company's revenues come from the sales of energy drinks. The company sold more than 7 billion cans in 2019, earning about $6 billion. The sales of energy drinks account for over 90% of revenue.
Sponsoring and hosting extreme sports events and working with influencers in the field. By sharing the content and giving the influencer a platform to perform, they build their brand to the top. In this way, the energy drink cultivates a real connection with its consumers.
In August 2022, about 46% of U.S. energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months.
It is the US where the greatest number of those searching "Red Bull" are based with 465 US searches per day on average.
The competitors of the company 'Red Bull' primarily include major players in the energy drink industry such as Monster Beverage Corporation, PepsiCo's AMP Energy and Rockstar Energy, Coca-Cola's NOS and Full Throttle, and Bang Energy by Vital Pharmaceuticals.
Red Bull Energy Drink - 20 fl oz Can.
Red Bull was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
Hannah Schmitz (born 1985) is a British engineer who is the first strategy engineer for the Austrian Formula One team Red Bull Racing.
According to Franz Tost and Helmut Marko, Scuderia AlphaTauri is no longer the junior team but the sister team to Red Bull Racing.
According to the Statista, as of May 2021, Red Bull was the leading brand in the U.S. energy-drink market with a 23.3% percent market share and sales around 2.89 billion U.S. dollars.
They have essentially taken a low-cost, carbonated, caffeinated syrup and made it into a household name. Perhaps the most successful drinks brand since Coca Cola – and Red Bull didn't need cocaine in its recipe to attract customers!