Don't limit yourself to just one or two hashtags — each one exposes you to a different audience. Use as many hashtags as you can! TikTok limits captions to only 100 characters. That means that you need to keep your captions short and sweet to fit as many hashtags as possible.
Use as many hashtags as possible – Research suggests that using 3-5 hashtags per post is the best strategy, but you can use more if you want. Just be sure to keep them relevant and avoid spamming your followers with irrelevant hashtags.
Increased visibility: Adding a hashtag to your TikTok video makes it searchable by other users and increases its chances of being discovered. Reach a wider audience: TikTok hashtags make it easier for creators to reach a target audience that is interested in the same topics.
However, it is recommended that you avoid overusing TikTok hashtags—because it can look spammy. According to experts, TikTok users should use hashtags with purpose and only add three to five hashtags in their captions to optimize their efforts.
TikTok doesn't set a strict limit on the number of hashtags you can use. But since there's a caption character limit, make sure to consider it when choosing how many hashtags to add. We recommend using 3-5 hashtags so you still have space to write a descriptive or fun caption.
If you use too many different hashtags, the AI will find it difficult or impossible to categorize your content. As a result, there is a risk that your video will not play well or will rarely be suggested to viewers.
Simply put, using less than 30 hashtags limits your chances and exposure of getting to reach the Top Posts for 30 different hashtag feeds. You want to give yourself as many chances as possible for reaching the Top Posts feeds or perhaps even being on someone's home feed because they follow the hashtags you used.
By including hashtags in your TikToks, you're informing the platform of what your content is about. That means TikTok users searching for your content — or the relevant topic — will have an easier time finding it, and you videos will more likely appear on their For You page (FYP).
Your followers are likely to see your content no matter the hashtags, but it will be hard for new people to discover you if you're not using some of the trending hashtags on TikTok.
Adding hashtags to your posts makes them more targeted since they help the algorithm understand who should see the video. Here's what TikTok hashtags can do for your brand. Increase your discoverability: Make it easy for your target audience to find you by adding popular hashtags to your posts.
1. Use Hashtags. This is an extremely powerful tool as the TikTok algorithm uses hashtags to identify and categorize what you're posting about so that it can recommend it to viewers who may be interested. You could also look at the current trending topics and join the conversation using those hashtags.
This optimal number depends on the social media platform you are using. For example, on Instagram, using 3 to 5 hashtags is optimal, whereas on Twitter, using 1 to 2 hashtags is best. In short, adding more hashtags doesn't necessarily equate to better engagement. On the contrary, it may even affect your post's reach.
We found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate. So, how many hashtags should you use on Instagram? For now, using more hashtags is still the best strategy for increasing your reach on feed posts.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
Unfortunately, TikTok doesn't allow you to edit your captions after publishing. Meaning, you can't add hashtags after posting. The only way is to delete your post immediately and republish it with hashtags.
Post frequently
The more often you post, the more likely you are to have a video go viral. Don't skimp on quality, but if you push yourself to consistently push out videos, not only will your videos probably get better, but you'll be more likely to have one of them go viral on TikTok.
According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. These are additional high-engagement times to post content on the platform: Monday: 6 a.m., 10 a.m., 10 p.m. Tuesday: 2 a.m., 4 a.m., 9 a.m.
10K views is not a guarantee of viral success, but it's definitely a great start! With the right combination of luck and strategy, even small creators can get their videos seen by millions. For example, take the YouTube channel 'The Try Guys'. They started with just 4 people making funny videos in their living room.
However, it's impossible to know when a video will start to go viral on TikTok. Videos may be posted weeks or even months before gaining traction and going viral. Post frequently, test content formats, and pay attention to video performance to know the minute your content goes viral on TikTok.
Exit the App After Posting. One hack that doesn't get mentioned often enough is getting off the app right after you've posted. TikTok wants you to use the app, and when it notices that you're gone for a while, it's going to try and get your attention by sending you notifications.
DON'T overdo it
We don't want your post to drone on forever with a bunch of hashtags that aren't relevant or worth reading. Use a few relevant tags, maybe a few very popular ones, as well as some that are unique to you and your business.
Even if there's no firm limit on hashtags, it doesn't mean you should use as many as possible. Overloading your posts with hashtags can make them look spammy — both to the ranking algorithms and to your followers.
Instagram lets you include up to 30 hashtags in their post captions. However, the Instagram Creators account has advised users to stick to a 3-5 hashtag limit in captions.