Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.
Benefits of 10K Followers on Instagram
More followers mean you get more eyes on your Instagram content. Getting 10k followers on Instagram is a significant milestone for brands. It isn't easy to get there, but from 10k followers, the growth path typically becomes easier.
45.64% of Instagram users have between 1,000 - 10,000 followers. 12.51% of Instagram users have between 10,000 - 50,000 followers. 2.67% of Instagram users have between 50,000 - 100,000 followers.
These can include engagement rate, growth rate, niche, and demographics. Many reports estimate an Instagram account with 10k followers is worth $100 XXX. Remember, this value isn't set in stone and can fluctuate.
With most monetization products, you will be paid once you've earned at least $25. For Charities, this threshold is $100. Note: There is no minimum payout for branded content projects on the creator marketplace that are paid through Instagram.
How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You'll get 55% of ad revenue generated from each view, paid monthly to your bank account. Turn on In-stream Video Ads and start earning in three steps: Go to Account Settings.
For example, you might consider a post to go viral if it crosses 10,000 views. Or, if you're a smaller brand targeting a very niche audience, viral can also mean 1,000 views or likes.
Second Level – 5,000 to 50,000 Followers
Once you reach the 5,000-follower mark, then you have officially entered the second level of popularity on Instagram. The second level represents Instagram users with between 5,000 and 50,000 followers.
Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.
Only reels that you have created can earn bonuses. Engagement appears inauthentic, for example, fraudulent views or artificially boosted views. Your reel is permanently deleted. You may not get credit for the plays that reel received if you delete your reel.
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.
To be eligible for this, you must have a high level of engagement and a significant following. Another way to earn money through Instagram Reels is through brand collaborations and sponsored content. Many brands are willing to pay creators to promote their products or services in their videos.
Content creators and publishers can only monetize content that they created or were involved in the creation of, or that directly features the creator or publisher. Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing, etc.) cannot be monetized.
Average monthly income nears US$3,000 (Rs 2.47 lakhs)
Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.17 lakhs approx) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 12 lakhs approx) per month.
Some Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app.
The reason why the Reels algorithm takes into account when a Reel is posted is that Instagram favors recent content. A Reel already a few weeks or months old probably won't go viral. This is why creators must pinpoint the best time to publish their Reels – to ensure their audience is online and ready to like it.
You don't post enough Reels
Don't expect to post one Reels and reach hundreds of thousands of people. Quite the opposite, the more you post, the higher your reach and engagement grow over time. For starters, you can try posting one Reels every week, gradually increasing the number.
Did you know that the average attention span is up to 8 seconds only? This means that people will be less likely to watch your Instagram reels if they're longer than 8-10 seconds. They may be too busy scrolling to the next reel if you couldn't get their attention in the first few seconds.
How much do Instagrammers get paid? Instagrammers will get paid different amounts of money depending on how many followers they have. For example, Instagrammers with less than 10,000 followers will make around $88 per post.
In addition, the platform also measures repeated views. Instagram Reels follow the same logic as TikTok. A view is counted the instant a video is viewed. The amount of time watched beyond that initial split-second interaction does not matter.