Millennials have been described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives.
Millennials are looking for experiences that are unique, creative, and edgy. They want experiences that are immersive, interactive, and that offer a sense of adventure and exploration.
Here are a few of the characteristics and quirks they've noticed: Millennials are good at accepting change. Millennials have witnessed a massive shift in technologies, the economy, and business throughout their lifetime. If life has taught them anything, it's that things don't stay the same for long.
Collaborating with a wide range of different people is one of the aspects Millennials care the most about. Millennials like human interactions and meeting people. They enjoy working as a team as often as possible, connecting with colleagues, sharing experiences, and learning new skills with and from others.
FUNDAMENTAL TRAITS
According to Howe and Strauss (2000), in their canoni- cal Millennials Rising: The Next Generation, seven dis- tinguishing traits define Millennials: Special, Sheltered, Confident, Team-oriented, Conventional, Pressured, and Achieving.
The trend for millennial gray likely started as an allergic reaction to the popular Tuscan-inspired interiors of the mid-to-late 2000s. As teens grew older and eventually moved out, they rejected the brown and tan walls, dusty plastic grapes, and rooster motifs that covered their parents' homes.
Issues that matter to Millennials
Millennials as a whole also demonstrate more optimism about the future than the other generations. They are more passionate than the older generations, with 27.2% falling into the Passionate group compared to 14.2% of Baby Boomers and 18% of Generation X.
In popular culture, millennials are often described as self-centered and obsessed with social media, winning the unflattering nickname “Generation Me.” On the other hand, some evidence suggests they are more altruistic than their apparent social media habits would suggest, as they exhibit an openness to change and ...
Technological Savvy/Impact
The Millennial Generation is in contact with a lot of new technology, such as the Internet, cell phones, television, and so on. This generation's lifestyle is also influenced by these technologies.
Millennials spend more on convenience, online shopping, eating out, experiences and travel, streaming services, debt, and social impact by donating and buying from socially responsible brands. On the flip side, Millennials spend less on cars, clothes, housing, and retirement than previous generations.
Millennials are most worried about saving money, managing debt, and planning for retirement.
Generation Z has more conservative spending habits and is more focused on saving money than millennials were at their age. Gen Z tends to be interested in purchases that provide the maximum amount of value for their money, while millennials are more focused on the buying experience.
The focus on clean eating and balanced nutrition contributes to their overall health, vitality, and youthful appearance. Skincare has also become a crucial component of millennials' health and fitness routines. They recognize the importance of maintaining healthy skin and are diligent about skincare regimens.
Baby boomers have the highest household net worth of any US generation. Defined by the Federal Reserve as being born between 1946 and 1964 (currently in the ages between 59 and 77), baby boomers are in often in the sunset of their career or early into retirement.
On how millennials have it hard
Healthcare, housing and education are more than five times more expensive than they were for our parents. There are fewer steady jobs. Wages have stagnated since the 1970s.
Generation Z considers itself more accepting and open-minded than any generation before it.
Millennial color palettes from PPG Paints and Yankee Barn Homes combine neutral whites, grays, and baby blues with lively accent colors like Mediterranean Blue, Fuchsia Flock, and Twinkle Toes yellow. Generational marketing efforts geared towards millennials employ a lot of bright colors.
"Millennial pink was one of those important colors that captured the zeitgeist," Jenny Clark, head of color at WGSN, told Insider. "It pushed the boundaries to become a color which was gender neutral and it felt empowering, youthful, playful, and, most importantly, wearable."
You'll see a preference for these soft and almost pastel colors across the rainbow with “spearmint” green, “cantaloupe” orange, corals, and lavenders all common color palettes that attract millennials.
Millennials have also been sheltered all of their lives. They have been subjected to many forms of protection—or overprotection—since they were born.