Instagram age demographics: breakdown According to recent research on the age demographics of Instagram users, nearly one-third (32%) of all Instagrammers fall within the 18-to-24 age group, making it the range with the biggest number of Instagram users.
The United States has 120 million users, making it the most popular country for the number of active accounts on the app. In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds.
An Instagram target audience refers to a group of people that you want to reach with your Instagram marketing efforts. This group will have certain shared characteristics that tie them together and make them relevant to your brand. This could be anything from demographics to interests and values.
What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2023, US adults from 27 to 42 are the biggest users of social media. These are users belonging to the millennial generation, which the study defines as those born between 1981 and 1996.
What age group uses social media the most in Australia? Unsurprisingly, social media usage is highest among adolescents and young adults aged 14-24.
The age demographic of Facebook users is similar to that of Instagram, Pinterest, and YouTube, in that the majority of these social networks' users are aged from 18 to 34. The age demographic of TikTok users, however, looks slightly different.
Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos to our service and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram.
Facebook has a broader audience base compared to Instagram. Although the platform targets both the young and the elderly, it's more popular among slightly older people. Recent statistics reveal that 31% of Facebook's users are between the ages of 25 and 34.
There were 13 467 900 Instagram users in Australia in January 2022, which accounted for 50.5% of its entire population.
Gen Z and Millennial Behavior
Dretsch observed that 90% use Instagram daily and, of those, 68% use TikTok in addition to Instagram (only 2% use TikTok and not Instagram).
According to Morning Consult's survey, YouTube is the most-used platform for Gen Z — with 88% spending their time on the app: Coming in at the number two spot is Instagram at 76% — hinting that the platform isn't “over.”
Instagram Demographics
48.2% of all Instagram users are female while 51.8% are male. 31.7% of Instagram users are 25-34 years old. 30.2% of Instagram users are 18-24 years old. 2.1% of Instagram users are 65+ years old.
Instagram is most popular among younger audiences
The platform sees the highest usage among people aged between 18 and 34. People within these age groups make up over 60% of Instagram's user base.
Curated Content
You've probably noticed quite a bit of content shared on Facebook isn't original. It's generally curated blog posts, news, or content that's just being shared from other accounts. Instagram, on the other hand, is all about original photos and live videos and stories.
People love both of these social networks: According to Hootsuite, 14.5% of active social media users report Facebook as their favorite social network, while 14.6% choose Instagram. This shouldn't be a surprise.
Instagram User Demographics
Out of the 25-34 age group, 16.4% are male and 14.8% are female users. 31% of Instagram users are 18-24 years old. Out of them, 17.9% are male, while 13.1% are female users. There are 123 million Instagram users from the U.S.
As of January 2023, 51 percent of Snapchat's global audience were women, giving this platform the highest share of female audiences from all of the selected social media platforms. Image-based Instagram followed with 48.2 percent of users identifying as women.
“25-to-34 year-olds are continuing to consume music, gaming and the internet and are enjoying the pursuits of their younger years while benefiting from a greater level of personal and financial freedom.
Not only do under 35-year olds dominate the platform, but those that are aged 18 to 24 clearly use Instagram the same way that most other demographics use Facebook. In fact, the 75% of users aged 18 to 24 is even higher than the highest demographic using Facebook, which is 68% of those ages 50 to 64.
How many people used Instagram in Australia in 2022? There were 13 543 500 Instagram users in Australia in May 2022, which accounted for 51.5% of its entire population. The majority of them were women – 55.8%. People aged 25 to 34 were the largest user group (3 800 000).
According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 775 million TikTok users worldwide.
What do Instagram's audience demographics look like in 2023? Based on Instagram's advertising audience data* for April 2023: 49.4% of Instagram's global users are female. 50.6% of Instagram's global users are male.
Gen Z enjoys sharing their life in a way that's authentic and noncompetitive. This is why the 'Story' feature across Snapchat & IG is so popular. This concept is also what's propelled BeReal. Many Gen Zers rarely make 'posts' on Instagram, rather solely use the platform for stories.