Generation Y is a lucrative and growing customer group for the US foodservice industry. They dine out more frequently than the rest of the population and their dining out preferences are different from other cohorts.
Millennials Eat Out More — and Spend More When They Do — Than Non-Millennials. Millennials — that is, people born between 1980 and 2000 — eat out more than non-millennials and also spend more money eating out.
Gen Z consumers are dining out less often compared to older generations at their age. Like other consumers, some young employees are spending more of their workdays outside of the office.
When Gen Xers were young adults, they averaged 284 visits a year, according to a report by The NPD Group. Millennials were impacted by the Great Recession, so they averaged 40 fewer visits than Gen X when they were young adults. Gen Z's comes in at about 218 visits per year.
In adults, eating meals out once per week or more was most common in the youngest age groups (19–29 years), with significantly more participants in this group (41.0%) eating meals out once per week or more than in other groups (20.1%-27.6%) in unadjusted and mutually adjusted analyses.
Millennials have earned their reputation as a generation of foodies. So, what about Gen Z? Many ...
A Look at Generational Food Spending
Generation Z is much more likely to spend their food money on meals away from home: 52.4% of their total food expenses go toward food eaten outside of the home, which amounts to an average of $2,772 per year.
Gen Zers are drinking less than young people in past generations: about 20 percent less alcohol per capita than millennials did at their age, according to a report from Berenberg Research.
The survey found that three times a week, 54 percent of younger millennials (ages 18 to 26) eat out and 30 percent buy coffee. 51 percent go to a bar once per week and the average millennial eats out five times a week. That seems pretty accurate.
The Silent Generation, also known as "Radio Babies" or "Traditionalists," includes people who were born between 1928 and 1945 and lived through World War II and the Great Depression, according to FamilySearch . These challenging experiences shaped many of the generation's attitudes toward the workplace.
The Greatest Generation commonly refers to those Americans who were born in the 1900s through the 1920s. The Greatest Generation members all lived through the Great Depression and many of them fought in World War II.
Generation X was never one for labels. The so-called “slacker” generation of the 1960s, '70s, and '80s was known in its youth for being cynical, rebellious, and not wanting to be put in a box.
1: Top food trends among millennials, in terms of how many respondents said they had tried them, include “sweet and spicy” foods (40 percent have tried), quinoa (36 percent), meals in bowls (35 percent), craft beer (26 percent), artisan ice cream (24 percent), cold-brew coffee (20 percent) and farm-to-table eating (18 ...
FAQs About Restaurant Customer Demographics
According to recent trends, millennials (defined as those born between 1980 and 2000) spend the most dining out, averaging $95 per week.
Millennials' preference for eating out reflects a second point of departure from their parents: They're less willing to cook. Bernstein found that even though millennials work fewer hours than older generations -- including those who have retired -- they spend the least amount of time on meal prep.
93% of Gen Z admit to staying up past their bedtime due to social media. A survey from the American Academy of Sleep Medicine found that 93% of Gen Z have lost sleep because they stayed up “past their bedtime” to view or participate in social media.
Nearly 90 percent of North American Millennials cooked meals at home in 2022, according to a recent survey. In contrast, only 73 percent of Gen Z cooked their own meals. Other cooking activities were also more popular among Millennials.
Gen Z is big into exercising.
Forty-eight percent of Gen Z adults exercise several times per week, and an additional near quarter do so several times per month. That's above average when compared to the general population.
As digital natives, Gen Zers love TikTok. Among other social media platforms, like Instagram, Facebook, and Twitter, TikTok stands out. Not only is the app Gen Z-dominated, with 43% of global users aged 18-24, but young consumers also prefer TikTok to such an extent that it's begun to rival Google as a search engine.
Of all chain restaurants and fast food places, McDonald's once again takes the top spot for Gen Z and Millennials. And when we ask why this is their favorite, young people have all the best things to say about McDonald's.
Millennials (and the kids born after them) are currently being called the “unhealthiest generation” in human history—facing diagnoses, mysterious illnesses and conditions that our ancestors or their parents never faced.
Gen Z (42%) is about twice as likely as Americans over 25 (23%) to battle depression and feelings of hopelessness.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
Quick Fast Food Industry Statistics
People ages 20-39 years old eat the most fast food on any given day. Men consume more fast food than women. 83% of American families eat at fast food restaurants at least once a week. The average American household spends 10% of their annual income on fast food.