The report found that Queenslanders are the most likely to eat fast food, with 48 per cent declaring they did so at least once a month.
For one, Gen Z is the most likely age group to eat at fast-food restaurants frequently – 26% dine at fast-food chains weekly, and another 40% do so monthly (compared to 22% and 32% of the Gen Pop).
Fast-food consumers are more likely to be younger and wealthier. They're more likely to be male and African-American, and they like lunch more than any other daypart. The study analyzed eating habits between 2013 and 2016. Researchers asked consumers whether they ate fast food over the previous 24-hour period.
3 Australians are estimated to make 51.5 million visits to fast food chains each month,5 and spend nearly 32% of their household food budget on eating out.
Half of us are eating fast food once a week, with some Aussies even eating it daily.
The market size, measured by revenue, of the Fast Food and Takeaway Food Services industry was $7.0bn in 2022.
Fast food marketers target children, teens, black youth, and Hispanic youth with advertising. Targeted marketing content is designed to appeal specifically to them, or fast food companies place ads in media that they are more likely to see.
With recent findings by the CSIRO's Healthy Diet Score survey confirming that nearly 80% of Australians are consuming junk food on a daily basis, a new online tool developed by the Australian Government scientific research hopes "to provide the community with a greater understanding of their discretionary food intake ...
“In addition, fast-food eaters typically have less leisure time because they are more likely to work and work more hours compared to non-fast-food eaters,” the researchers found. “Demographically, fast-food eaters are more likely to be male, younger, black and Hispanic.”
Majority of the Americans eat fast food at least 1 to 3 times every week. Moreover, fast food industry statistics say that people from the age group of 20 years to 39 years eat fast food more than any other age group. On average American households spend around 10% of their income per year on fast food.
Most popular fast food companies
McDonald's is by far the most popular fast food chain in the United States. It has about 13,500 locations in the U.S., 40,000 worldwide, and it operates in 118 countries. McDonald's serves 69 million people every day, more than the population of Thailand and the United Kingdom.
The overwhelming majority of food sold in Australia is grown and supplied by Australian farmers. We are able to export more than half of our agricultural produce, while more than 90 per cent of fresh fruit and vegetables, meat, milk and eggs sold in supermarkets are domestically produced.
What is this? Over half of Australians aged 14+ (52.7%) eat McDonald's in an average of six months while traditional fast food rival KFC is second at 40.8%.
Those who eat fast food represent 69% of urban dwellers. Conclusion: The majority of studied sample consume 44% of meals per day, fast-food eaten habits found more among male than female.
A Commbank Signals' report in March found that the average Aussie eats out around four times a month and spends $70 a week at cafes, takeaway shops and restaurants.
Australians tend to eat three meals a day: Breakfast – eaten in the morning is either light and cold (cereal, toast, coffee) or heavy and hot (bacon, eggs, sausages, fried tomato) Lunch – eaten around 12 – 2 pm is usually a light meal such as a sandwich, or salad.
The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000. The latter helps explain all of those $200 Target runs. For lower-income households, those splurges may not be possible.
A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.
The target customer of your restaurant is a specific segment of the larger dining market. Target markets are determined by a combined analysis of: Demographics: segments of the population as divided by shared characteristics, including age, sex, income, education, religion, race, and geographical location.
2022 Top Australian food companies. In December 2022, Food & Drink magazine published a feature on Australia's 100 top food companies. Of the ten top food companies (based on revenue), four were locally owned. The number one food company operating in Australia was Fonterra, which is headquartered in New Zealand.
Australians prefer American fast food chains
The most popular were McDonald's, with 32 percent of respondents saying that it was their favorite, and KFC with 23 percent of respondents.
McDonald's Australia has become one of the best performing operations for the fast food chain, going from strength to strength despite the Covid pandemic. The Australian operation marked its seventh consecutive year of comparative sales growth, the global CEO said at a recent investor update.