Created by controversial YouTubers Logan Paul and
But what is all the fuss about? Marketed as a sports drink, it's the result of a business venture between former boxing rivals Logan Paul and KSI - real name Olajide William Olatunji. The pair - who have over 40 million YouTube followers between them - claim its different flavours aid hydration.
For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime launched in January 2022 and is a joint creation between influencers (and former boxing rivals) Logan Paul from the US and Olajide “KSI” Olatunji, who is from the United Kingdom.
Due to the huge demand during its UK launch, it has been hard to get hold of the drink. This has pushed up prices. On Twitter last year, KSI added that the beverage was being sold on the “black market”. In a tweet, the YouTuber shared screenshots of bottles being sold for £15 on eBay and said: “This annoys me so much.
Launched in 2022 by social media influencers Logan Paul and Olajide William Olatunji, who goes by KSI, the brand has been wildly successful, especially among kids. The company markets the product as a healthier alternative to other sports and energy drinks.
Bottom Line: Don't buy into the influencer hype. For older kids, Prime Hydration can be safe once in a while, however it does pose a risk of vitamin toxicity if consumed in excess. Prime Energy drink is much too high in caffeine and should be avoided by children under the age of 18 years old.
This is stated on the Prime website: 'PRIME Energy contains 140mg of caffeine, per 12 oz. can. PRIME Energy is not recommended for children under the age of 16, women who are pregnant or nursing or individuals who are sensitive to caffeine.
These are the rarest flavors of prime. First is Prime lemonade. There was only 10,000 of these made. It was only available for one day on Venice Beach.
Australian supermarkets priced Prime Hydration at up to $5 per bottle, but like many products with celebrity backing desperate fans turned to eBay and Facebook Marketplace, even empty bottles sold for up to $30 a pop.
Fake and overpriced products are being found in local corner shops, eBay and other online stores. "It's one small defect that the counterfeit product has, that could go unmissed, and it's the bottles pattern. "Fake products will only have 3 stick out ridged patterns, where as the official product has 5.
This seems like a healthier option for an energy drink, being low in calories and having no added sugar and a low sodium content. However, Haddad-Garcia cautions that there's a lot of caffeine in this beverage. "One 12 fluid-ounce can of Prime energy drink contains 200 milligrams of caffeine," she said.
The problem? PRIME contains more caffeine than is considered healthy for anyone under 18. PRIME has caused such a stir that it is now being banned in schools, where kids are even selling the drink to each other, according to parents on Twitter.
If you've heard of sport and energy drink brand Prime Hydration, there's probably one key fact you know about it: It's owned by YouTuber-slash-boxer Logan Paul, and YouTuber-rapper-boxer KSI.
According to Deliveroo and hundreds of Twitter users Blue Raspberry is the best Prime flavour.
Prime Hydration is available to purchase at both Coles and Woolworths supermarkets, local convenience and supplement stores, as well as online retailers, after the brand officially launched in Australia in late February.
Prime is a truly unique formula available in delicious flavours including Grape, Blue Raspberry, Orange Tropical Punch, Ice Pop, Lemon Lime, Strawberry Watermelon, Meta Moon & Lemonade.
The drink certainly is refreshing, and if I was to compare with a Gatorade or a Powerade, I'd say they definitely stack up against them and are arguably better. The only downside to the drink is the overpaying and crazy queuing, which I would never do apart from in this review.
There are 9 regular Prime Hydration flavours, including the latest one, Lemonade. Prime Energy is an energy drink and is available only in the US via mainstream retailers. There are 5 regular Prime Energy flavours. In addition to the regular flavours there are limited edition ones – scroll down for more info.
PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine. Are PRIME bottles and cans recyclable?
Prime hydration, all things considered, might be a superior option in contrast to other hydration drinks since it has no added sugar and less concerning fixings. Yes, a 13 year old can drink Prime. However, it is not recommended for anyone under the age of 18.
How old do you have to be to buy Prime? There is no age restriction on Prime Hydration as it does not contain caffeine.
Despite being caffeine-free, bottles of Prime Hydration — the one available in supermarkets — have a disclaimer on its containers, saying it's not suitable for children under the age of 15, pregnant or breastfeeding women. It also says it should only be used under medical or dietetic supervision.
Prime sports drinks can be better than Gatorade when you want electrolytes but don't need added sugars. This could be in cases where you are doing a shorter workout or are fueling with actual food. You'll also spare your body from unhealthy artificial colors by choosing Prime sports drinks vs.