According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 775 million TikTok users worldwide.
While TikTok may get a reputation as being for teenagers, a full 24% of its global audience is women aged 18 to 24. Male users of this age bracket make up another 18%. 31% of TikTok's audience falls into the 25 to 34-year-old age group.
With Audience Insights, you can view the top 10 hashtags and top ad interest categories that resonate with your audience. Consider incorporating these hashtags or interests when targeting in a campaign, planning a theme, or incorporating hashtags in your video content.
TikTok is mainly used for creating and sharing short videos, typically set to music. These videos can be anything from funny skits and memes to educational content, dance and lip sync videos, and more.
Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
TikTok's main selling point is that it features built-in recording and editing capabilities that make it easy for content creators to quickly record, edit, and post video content on the platform–and have them go viral when done right.
Interest targeting allows advertisers to target users based on their long-term interests and passions. You can target audiences based on broad interest categories (e.g. gaming, food, finance) but the TikTok algorithm will also suggest associated interests to broaden reach.
The key to gaining TikTok followers is to create engaging content that resonates with your audience. You need to identify your niche and create videos that are relevant to your target audience. Use trending sounds and hashtags to increase your visibility on the platform.
The Benefits of Buying TikTok Views
When your videos gain more views, they attract more attention, both from the platform's algorithm and from users. This visibility can lead to more likes, comments, shares, and follows, thereby boosting your overall engagement rate.
According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with 116.5 million TikTokers residing there.
Celebrating our thriving community of 8.5 million Australians and 350,000 businesses. TikTok is a special place where Aussies come to connect with communities, be entertained, grow their business, and create and discover with people from around the world.
TikTok has announced that it's expanding its audience controls feature, giving creators the ability to restrict their videos to adult viewers. Prior to this expansion, the adult-only audience controls feature was only available for TikTok Live. Now the company is bringing the feature to its short-form videos as well.
Overall, TikTok is a great one-stop shop for creating and consuming quick 10 to 60-second videos. TikTok is a unique marketing channel, creating viral potential that has never been there before. Use TikTok to show off product tutorials and use cases, join challenges, jump on trends, make your audience laugh and more.
The app is letting users restrict their videos so only viewers only the age of 18 can watch. In a blog post, TikTok announced an expansion of its Content Levels, which group the app's users by age and restrict the content seen by younger groups.
The social media platform allows its users to both create and watch short video content, that is primarily 15 seconds in length. People crave micro-entertainment and short bursts of video distraction, this is one of the main reasons for the app's popularity. Content is short, fun and on-trend.
Hop on trending sounds and music
TikTok is all about audio. The entire library of music and sound clips available to creators alone is a testament to how much they value audio in their videos. The TikTok videos that tend to have viral success often include trending TikTok sounds or popular music.
TikTok: TikTok has a predominantly younger audience, with a significant user base in the 16-24 age range. It appeals to a wide range of demographics, but it is particularly popular among Gen Z. Instagram: Instagram has a broader user base, appealing to a wider age range including millennials and older demographics.
Yes, TikTok Promote is worth it! With over 500 million active users, TikTok is a social media platform you don't want to miss out on. As a business, being active on TikTok can help you reach new customers and grow your brand. It is becoming common practice to promote TikTok's today as a marketing strategy.
Gen Z, on the other hand, uses TikTok as more than just an entertainment consumption platform; they use it to communicate. It is a medium for video-based dialogue, it's used to express opinions and build communities of like-minded individuals.
TikTok is the most engaging social media app with an average session length of almost 11 minutes. Users feel at home on TikTok because of its perceived authenticity. Globally, an average of 64% of users say they can “be their true selves” on TikTok.
What makes TikTok different? Finally, TikTok is different from other platforms in many ways. Firstly, it has a short video format that allows users to create, edit and share creative content quickly and easily. Secondly, it emphasises creative expression through lip-syncing and dancing to popular music.