There is no guaranteed formula for making something go viral on TikTok, but creating engaging content, using popular hashtags, participating in challenges, and collaborating with other creators can increase the chances of gaining traction.
Using hashtags doesn't guarantee that your video will go viral. However, developing a strategy for using them in your videos can help increase the number of eyes on your content, reach a specific audience, and build your brand on TikTok.
Similar to Instagram, hashtags on TikTok help categorize content and make it easier for users to search for content. But it's important to use relevant hashtags. Think of them as keywords — they'll signal to the TikTok algorithm what your content is about.
Hashtags are Powerful
They are a powerful way to get more views on TikTok. Using the right hashtags can increase the visibility of your videos and get more eyes on them. When you use hashtags, use relevant and popular ones that are specific to your video.
Yes. The TikTok algorithm does not consider how many followers an account has when distributing videos, so you can potentially go viral even with no or few followers.
To go viral on TikTok, a majority of your views need to come from new users on the For You Page as it indicates that a newer, much larger audience is viewing your video. The traffic you get from the For You Page needs to be higher than your personal profile or following.
It's possible that your TikTok video's content was intriguing or eye-catching enough to grab viewers' attention, but it may not have been engaging or relatable enough to prompt them to like it.
Your followers are likely to see your content no matter the hashtags, but it will be hard for new people to discover you if you're not using some of the trending hashtags on TikTok.
They absolutely do! Like Instagram, LinkedIn, and Facebook, you can use hashtags on TikTok and build a community. Hashtags are important for ranking your videos and making them go viral. According to TikTok, hashtags are one of many signals used to recommend #ForYou videos.
Use as many hashtags as possible – Research suggests that using 3-5 hashtags per post is the best strategy, but you can use more if you want. Just be sure to keep them relevant and avoid spamming your followers with irrelevant hashtags.
Exit the App After Posting. One hack that doesn't get mentioned often enough is getting off the app right after you've posted. TikTok wants you to use the app, and when it notices that you're gone for a while, it's going to try and get your attention by sending you notifications.
Can You Add Hashtags After Posting on TikTok? Once you post your video to TikTok, there is no way to go back and change your caption. This means you cannot edit hashtags within your caption after posting it.
When you stop using hashtags, you're left with only one way to improve your Instagram traction — you have to actually produce great content. Because without the “magic” of hashtags, your content has to actually earn its engagement.
Views. If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.
If you are getting zero or low views on your TikTok videos, it can come down to several reasons: New accounts do not get views immediately. Research popular trends and create a consistent posting schedule to get your initial views.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
Tip 2: Consider the 3-second rule. The average length of a TikTok video is 21 to 34 seconds – which is perfect for attracting young audiences; the vast majority of whom prefer watching very short (one minute or less) mobile videos several times a day.
In addition, the study found that the number of hashtags in a post doesn't have a measurable impact on views. No matter how many hashtags a post has, the average engagement rate by impressions falls within the same range. But that doesn't necessarily mean that you should stop using hashtags altogether.
Adding hashtags to Instagram posts does not necessarily help users receive more views on videos, according to Instagram chief executive Adam Mosseri. Speaking on his own Instagram page, Mosseri answered a question from a user about whether “hashtags help views”. He replied: “Not really.
So, how many hashtags should you use on Instagram? For now, using more hashtags is still the best strategy for increasing your reach on feed posts. However, it's still important to focus on quality, hyper-relevant hashtags — even using 5 or 10 hashtags is better than zero.
Why Does My TikTok Have 0 Views? Before you start panicking, you should know that there's a waiting period for TikTok to display your video to other users. Whenever someone uploads a video, TikTok will display it on the For You page to a limited number of people to see whether they engage with the video or not.
The TikTok algorithm will show your content more the more you post. Frequent and consistent posts are usually rewarded by the TikTok algorithm. According to TikTok, the algorithm is influenced by a combination of factors and recommends content based on those.