When it comes to the most preferred colors, blue is mentioned in all 15 studies, red in 10 of them, and green in 5. As for the least preferred colors, yellow is mentioned in eight studies, while orange and green-yellow are mentioned in five studies each.
According to research by the University of Rochester, women find men wearing the colour red more sexually attractive than other colours.
The Color Red
In a series of seven experiments conducted at the University of Rochester and published in the Journal of Experimental Psychology, women were more sexually attracted to men who were wearing red or were pictured against a red background.
Universally, studies show that blue is both men and women's primary preferred color. One study dove into why blue is so popular and found that it's associated with clean water, clear skies, authority, truth and tranquility. Both men and women also like green and red as top favorite colors.
RED VS BLACK: As per Kramer, “Red is traditionally seen as the colour of love, but more recently research has shown that both black and red are perceived as equally attractive and that the two colours may simply increase attractiveness in different ways.”
Men rate women wearing red clothing as being more interested in sex, hinting that humans may be conditioned to associate the color with fertility. The pull of red is nothing new.
Orange. Above all other colors, orange took home the medal for the most-hated Color.
Most boys and girls, and most men and women, choose blue as their favorite color. Hence, despite the popular association between blue and boys/men, it seems that all people—regardless of gender—tend to favor blue.
Since at least the 19th century, the colors pink and blue have been used as gender signifiers, particularly for infants and young children. The current tradition in the United States (and an unknown number of other countries) is "pink for girls, blue for boys".
Pink is the first colour that Feng Shui experts recommend you use if your goal is to attract an abundance of love. Pink tones are associated with femininity, sensitivity, and romanticism, allowing them to harmonise with the energy of romantic love.
Pink is a light red hue and is typically associated with love and romance. It is often described as a feminine color, perhaps due to associations people form during early childhood.
Red attracts the most attention and is associated with strong emotions, such as love, passion, and anger. It's the universal color to signify strength, power, courage, and danger.
Scientists have revealed that wearing the colour red will make you more attractive to the opposite sex. Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.
(i) Skin colour: blood oxygenation and carotenoids
Further studies have indicated that yellower and redder skin is also more attractive in male faces [37,38]. Skin yellowness and redness are probably linked to health and attractiveness because these colour properties vary with current health [39].
The brightest colours in the spectrum are those that are most attractive to children, like yellow, red, and blue, also known as the primary colours.
Children are more drawn towards bright colors like red, yellow, green, blue, and pink. Such colors create a sense of energy and playfulness. These colors also emanate happiness.
Bold reds and oranges may increase a child's IQ as much as 12 points by attracting a child's attention to details. The ranking of color preference internationally is blue, followed by red, green, violet, orange, and yellow. Small children naturally prefer luminous colors like red, orange, yellow, and pink.
In the living world beneath our red-ravenous atmosphere, blue is the rarest color: There is no naturally occurring true blue pigment in nature.
The truth is blue is the most popular color, being preferred by more than 35% of world's population which basically means that every 4 people in a group of ten favor blue over any other color.
America's least desired colors for home decoration: orange and pink. This is the result of a survey of more than 1,500 consumers by Modsy, an online interior design service. More than a third of survey respondents ranked these two colors as their least favorite, Apartment Therapy reports on the findings.
Red has been used across time and culture to symbolize female sexuality in ritual, folklore, and literature [17], [18]; red means “open for business” in red-light districts, and red is the most common color of lipstick and rouge (seen by some scholars as a way to mimic natural processes of sexual excitation; [19]).
Five smaller studies (20-38 participants) comparing women's responses to men in red or gray, including their sense of the men's status, established a chain of evidence that red may enhance sexual attractiveness because red is a status symbol, according to the authors.